POC Sweden
As a Digital Art Director at POC* I was responsible for creation and managing digital assets across all digital channels (paid media, newsletters, e-commerce website, major marketplaces (incl. Zalando and Amazon)) activating 360 campaigns, and creating, testing and optimizing assets based on performance data.
Together with the team, we developed and implemented templates for digital ads (Meta, Google), newsletters flows and introduced a Marketing Design System in Figma.
/*POC is a leading producer of sport’s protection and apparel in Europe./
Visual Identity
Design System
Video
Digital Platforms + E-commerce
Hiring
2022-2024
Below are selected assets from the Seasonal campaign*, which ran across paid and organic socials, newsletters, the website, e-tailers, and retail stores, and was structured in three phases: Tease, Launch, and Sustain.
In Tease, we introduced the upcoming collection through ads and tested Instagram signups and reminders for both prospecting and remarketing audiences. Newsletters mirrored this approach.
During Launch, we deployed tailored ads across the funnel — including carousels, stories, and plunges — mixing static and video content, live on Meta and Google. Messaging focused on product innovation, materials, and design. Newsletters were segmented by audience and product type.
In Sustain, we shifted to product-focused retargeting, aimed at users who engaged earlier.
*Seasonal campaign was launched in the end of October 2024 and run till January 2025.
