Femtasy
As a Senior Brand & Marketing Designer at Femtasy*, I co-led the rebranding process — starting with audience research (qualitative and quantitative), strategic positioning (in collaboration with a third-party strategy team), and moving into development of the visual identity and tone of voice together with a Senior Copywriter.
We documented the full Design System in Notion and Figma, in collaboration with the Senior Product Designer, who handled app design. I then oversaw the rollout of the new brand — leading the creation, testing, and implementation of all digital assets (newsletter flows, ads, organic content), and hiring + onboarding new team members.
/*Femtasy is a feminist, award-winning sex-tech startup based in Berlin. /
Brand Strategy
Communication Strategy
Visual Identity
Design System
Hiring
2021-2022
