Femtasy
As a Senior Brand & Marketing designer I co-led the rebranding process — starting with audience research (qualitative and quantitative), through strategic positioning, and into developing the visual identity and tone of voice together with a senior copywriter✸
I then oversaw the rollout of the new brand, guiding implementation and onboarding new team members. Full documentation of the Marketing Design System was prepared in Notion, in collaboration with the Senior Product Designer, who was responsible for the app design✸
/Femtasy is a feminist, award-winning sex-tech startup based in Berlin✸ /
Brand Strategy
Communication Strategy
Visual Identity
Design System
Hiring
2021-2022
